The Benefits of Choosing Jones Financial Accounts
Partner with JFA to gain clear cash flow, stronger margins, and full finance support. Serving SMEs across the East Midlands with bookkeeping, payroll, tax, and CFO-level advice tailored to growth.
Clarity on profit and cashflow
We break down your numbers so you can see exactly what’s happening in your business. JFA provides accurate bookkeeping, tailored reporting, and rolling cashflow forecasts, helping you understand where your money is going and what’s really driving performance, so you never feel like you’re guessing.
Early warnings on financial risks
Cash shortfalls, rising costs, or underperforming projects can be spotted early with our proactive monitoring. JFA builds in reporting that flags risks before they escalate, giving you time to take action rather than firefight.
Better visibility across projects and clients
Not all projects and customers contribute equally to profit. JFA’s project-level costing and profitability tracking lets you see which jobs are worth more of your focus and which are draining resources, so you can make smarter commercial decisions.​
Know your true financial position anytime
Instead of waiting until year-end for answers, JFA delivers live management accounts and dashboards that show where you stand month-to-month (or even week-to-week for Cashflows). You’ll have the confidence of always knowing your financial health, not just at filing deadlines.
Confidence when speaking to lenders & suppliers
We prepare clean, credible financials that strengthen your reputation and negotiation power. With JFA’s support, you’ll be able to speak with authority when negotiating supplier terms, applying for funding, or discussing cashflow with your bank.
Decisions backed by real data
Hiring staff, bidding for contracts, or adjusting pricing shouldn’t be based on gut feel. We provide data-driven analysis, from margin reviews to scenario planning, so your leadership team makes decisions with clear financial evidence behind them.
Transform how your team performs
JFA equips your managers and staff with sharper data, stronger oversight, and accountability. By embedding financial insights into daily operations, we make sure your team is aligned, proactive, and delivering sustainable performance.
A partner in problem-solving
We don’t just report the numbers, we help you use them. JFA runs “what if” scenarios and data-driven analysis so you can see the impact of big decisions before you commit, giving you clarity and confidence when tackling challenges or opportunities.
A senior finance lead who understands your industry
With JFA you’re not just getting an accountant, you’re gaining a senior finance lead who knows construction and engineering inside out. We bring experience both on site and in the boardroom, bridging operational challenges with strategic financial insight so decisions are grounded in real-world understanding.
Time freed up for what matters
With JFA managing the detail, from bookkeeping to board reporting, you and your team spend less time on admin and more time focusing on winning contracts, managing clients, and growing the business.
Experienced FD & finance team at a fraction of the cost
Hiring a full in-house finance department is expensive. With JFA, you get the expertise of a Finance Director and a skilled finance team for a fraction of the cost. We bring board-level insight, day-to-day financial control, and sector knowledge, without the overheads of building a department yourself.
Compliance and commercial insight in one
Most accountants focus only on compliance, filing returns and keeping you in line with HMRC. At JFA, we go further. We combine compliance with deep commercial insight, giving you financial information that not only keeps you safe but also drives smarter decision-making, stronger margins, and sustainable growth