
JFA's Story
Every business has a story. Ours begins on a building site, with me, as a plumbing apprentice.
Working on-site gave me more than just practical trade skills. It exposed me early to the real pressures of running jobs: tight deadlines, fluctuating costs, and the constant challenge of keeping a project profitable. But even then, I found myself thinking beyond the tools, wondering how the money was managed, where the profits were made, and how decisions were shaped by the numbers.
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That mindset led me to university, where I studied business and finance. While I was studying, I also took on two solo property development projects. From start to finish, I managed everything, planning, budgets, renovations, and final sales. This hands-on experience taught me that financial oversight isn’t just important, it’s the difference between making a profit and taking a loss.
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After graduating, I stepped into the engineering industry, beginning my finance career as a credit controller. I was responsible for managing receivables and improving cash flow, work that laid the foundation for understanding how money truly moves through a business. Over time, I progressed into broader finance roles, eventually becoming a Finance Controller. It was during this period that I qualified professionally, gaining both technical expertise and leadership experience.
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Then I moved into the construction industry, coming full circle. This time, I wasn’t on the tools. I began as a Financial Controller and later became a Finance Director. In this role, I was responsible for everything from strategic planning and cost control to reporting and commercial decision-making. I worked closely with operational teams, helping ensure each project was financially sound and every business decision was backed by accurate data.
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Having experienced both industries from the ground up, I recognised a common issue: too many businesses were making decisions without a clear understanding of their financial position. They lacked real-time insight, had poor visibility over project costs, or simply didn’t have the internal resources to manage it all.
That’s why I launched Jones Financial Accounts.
Our goal is to give small businesses, particularly those in construction, engineering, and service-based sectors, the financial clarity they need to grow with confidence. We don’t just crunch numbers. We help you make informed decisions, improve cash flow, and build a business that’s financially secure and future-ready.
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Whether you’re a one-person operation or running multiple sites, we understand your world, because we’ve worked in it, from the ground up.




